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Oyamel Joins World Wildlife Fund to Save Monarch Butterflies

May 2019

José’s Mexican restaurant Oyamel is partnering with the World Wildlife Fund (WWF) for the third year in a row to raise awareness and funds to protect the monarch butterfly. Each year monarch butterflies embark on a remarkable journey, migrating more than 2,500 miles from the United States and Canada to the forests of central Mexico which are filled with Oyamel fir trees – the restaurant’s namesake. There the butterflies hibernate in the mountain forests, where a less extreme climate gives them a better chance to survive.

However, each year fewer and fewer of the monarchs arrive to winter in Michoacán. Climate change affects weather conditions in both wintering grounds and summer breeding grounds. The growing agriculture industry plows away more land for crops every year, depleting the monarchs’ main source of food – milkweed – and preventing them from being able to reproduce. Apart from losing a beautiful piece of nature, our own agriculture system is also in danger – without pollinators like monarchs and bees, the farming industry that produces tomatoes, avocados, and much more is at risk.

During the week of June 10, Oyamel will join forces with the WWF to support their work and rally others to save the monarch butterfly. The restaurant will feature special dishes inspired by central Mexican state of Michoacán and donate a portion of proceeds to support WWF's efforts to protect the monarch butterflies.

José once wrote on WWF’s blog that “During my many visits to Mexico to learn more about its regional cuisines, I heard about the beautiful forest in Central Mexico filled with Oyamel fir trees, where hundreds of millions of monarch butterflies journey every year.  I am captivated by this amazing creature, but I also know that it faces an uphill battle for survival. That is why I am proud to participate with my Mexican restaurant Oyamel in Monarch Butterfly Week.”

Show your own support for WWF’s work and make your reservation for Monarch Week here.