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José Tells Us to Have an Olive Day!

June 2017

José, alongside The European Union and Interaceituna, launched a new campaign promoting Spanish olives in America with the slogan – "A tasty message from Europe … have an olive day!" The three-year campaign will aim to raise awareness about the variety of Spanish olive varietals, their 2000-year history, and their nutritional value. It will also highlight olive-centric recipes for American audiences.

"I'm thrilled to be partnering with Olives from Spain and the European Union to introduce more people to the amazing and delicious olives from my home country!" said José. "They have so much flavor, and there are so many different varieties to try – each olive is like taking a trip to Europe without having to travel! What are you waiting for, people?!"

To learn more about the campaign, and to find a selection of olive recipes, visit